Vaisala has launched a new corporate look and feel. The brand development project kicked off in spring 2008 with the aim to identify the "essence" of the Vaisala brand.
Both Vaisala customers and employees were interviewed and following the footsteps of the company's history of innovation, curiosity was identified as the driving force behind Vaisala's success. Curiosity towards scientific and technical challenges and solving customer problems has always been the "Vaisala way".
"The goal behind the brand development project was to maintain a certain feeling of continuity, while also bringing in new energetic and dynamic elements to the Vaisala look and feel. We are a growing and customer-oriented company, and the new look highlights this," says Vaisala's Brand Manager Tiina Kiianlehto.
The logo has been carefully refreshed, respecting the company's long history and good reputation. The symbol used in connection with the Vaisala logo since the 1960s is now retiring after serving well for over 40 years.
“Signals”, a symbolic visual element, is a core component of the new Vaisala look and feel. It is an abstract composition of pulses of energy, light and ripples of water. The photographic style of Vaisala enables the viewer to experience different environmental phenomena as seen through the human eye.
Vaisala's new color palette consists of contrasting cool blues and warm coppertones, and finds its inspiration from the elemental extremities of nature. Hues of neutral grey add an element of calmness to this dramatic combination.
The partnering agency in the project has been Hasan & Partners.
Further information:
Tiina Kiianlehto, Brand Manager, +358 40 7497 918, tiina.kiianlehto@vaisala.com
The new logo and examples of the visual elements, see www.vaisala.com/brand